Role Overview:
Miaplaza is seeking a Digital Marketing Manager to lead its direct-to-consumer (D2C) digital marketing initiatives on a fully remote, full-time basis. The role involves developing, executing, and optimizing multi-channel campaigns across platforms such as Facebook, Google, YouTube, and more. The selected candidate will work closely with cross-functional teams—including marketing, product, content, and development—to implement data-driven strategies that enhance online visibility, improve user acquisition, and drive conversions. Initially, the position is hands-on with campaign management and is expected to transition into a more strategic leadership role as the marketing team grows.
Qualifications and Requirements:
- Educational Background: Bachelor’s degree in marketing, business, data analytics, or a related field.
- Professional Experience:
- Minimum of 5 years in digital marketing with a proven record in performance-driven D2C campaigns.
- At least 2 years of people management experience.
- Experience managing quarterly advertising budgets of no less than $100,000.
- Technical Skills:
- Proficiency with digital marketing platforms such as Meta (Facebook), Google Ads, YouTube Ads, and SEO/SEM tools.
- Experience with analytics platforms (e.g., Google Analytics) and marketing automation systems (e.g., Klaviyo).
- Familiarity with landing page builders (e.g., Unbounce) and A/B testing methodologies.
- Additional Competencies:
- Strong analytical skills with the ability to interpret marketing metrics such as CAC and ROAS.
- Effective communication and leadership capabilities to guide and mentor team members.
- Preferred Experience:
- Background in podcast advertising, influencer campaigns, or affiliate marketing.
- Previous work experience in the EdTech sector or a strong understanding of the K-12 educational landscape.
- Demonstrated career progression and increased responsibilities in prior roles.
Compensation and Benefits:
- Hourly Rate: $35.00 to $56.00 per hour, commensurate with experience and market data.
- Insurance and Health Benefits: Comprehensive health, dental, and vision insurance options, including specialty care coverage (e.g., fertility, mental health, chiropractic).
- Retirement Plan: Eligibility for a 401(k) plan with an employer match.
- Paid Time Off: Includes PTO, floating holidays, parental leave, and additional perks.
- Additional Benefits:
- Free site memberships for employees and discounted MOHS tuition for children in the household.
- Flexibility in work schedule with remote work opportunities, accommodating a variety of personal and professional needs.
Career Growth and Company Culture:
Miaplaza offers an environment where professionals can advance from a hands-on marketing role to strategic leadership as the team expands. The company supports career development through:
- Opportunities for mentoring and team-building as new roles are created.
- A flexible, remote work setting that allows employees to balance work with personal commitments.
- A collaborative culture that values inclusivity, diversity, and cross-functional teamwork.
- Regular community and culture events designed to foster a mission-driven work environment.
About Miaplaza:
Miaplaza is dedicated to elevating online learning by integrating successful approaches in virtual education to build an accessible and inclusive homeschool curriculum platform. The company operates several educational platforms, including Miacademy, Always Icecream, Clever Dragons for K-8, and MiaPrep along with MiaPrep Online High School for 9-12 education. Focused on delivering exceptional educational content, Miaplaza is committed to innovation and the pursuit of new opportunities, ensuring that families and students receive high-quality education in a supportive, remote work environment.